Personal.
Pragmatic.
Purpose-Driven.

Founder-led and client-focused, we work as true partners to help businesses embed sustainability in a way that lasts.

We’re driven by a genuine commitment to positive change, not by trends or buzzwords. Every engagement is tailored – shaped around each client’s sector, size, and culture – so the strategy fits the business rather than the other way around.

Client satisfaction and measurable impact guide everything we do. With senior expertise at every stage, you’ll always work directly with the people who founded TrueEmbed and remain personally invested in your success.

Jana Nikolin
Managing Director

I’ve been working in sustainability since 2014, and held leadership roles both in consulting and as Head of Sustainability in-house in Germany and the UK. I’ve supported large and mid-sized companies – public and private – as well as private equity firms across strategy, reporting, governance, DEI, and human rights. I also bring experience working directly with executive and supervisory boards.

Educated at the London School of Economics (MSc), I continue to deepen my expertise through the CFA Institute’s Sustainable Investing programme and have completed executive sustainability education at Oxford, Stanford, and other leading institutions.

What drives me is helping companies create real impact for people, communities, and the environment while meeting growing shareholder expectations – I see these as mutually reinforcing, not conflicting. My approach is straightforward: honest, partner-style guidance, no greenwashing, and a clear understanding of business realities.

Jonathan Cherry
Technical Director

I’ve worked in software engineering for two decades. Educated at the London School of Economics (MSc) and founder of a successful UK SME, I bring both strategic insight and technical depth.

As a full-stack developer, I work with languages including Python, JavaScript, and Swift, and frameworks such as Express, GraphQL, Node.js, Next.js, and React.

I help organisations connect data sources, SaaS platforms, and precision software into intelligent systems that make sustainability measurable and actionable. By embedding AI throughout both systems and development processes, I deliver solutions that are faster, smarter, and more efficient to build and maintain.